55ace Privacy Policy

1. Introduction

55ace ("we", "us", "our") operates the online betting and casino platform accessible at 55ace.lat (the "Platform"). This Privacy Policy ("Policy") describes our practices regarding the collection, use, disclosure, and protection of personal information provided by users ("you", "your") when accessing or using the Platform.

By registering an account or using any service on the 55ace Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. This Policy is incorporated into and forms part of the 55ace Terms & Conditions.

If you do not agree with any part of this Policy, you must not use the 55ace Platform. This Policy applies to all users of the Platform, including visitors who browse without registering an account.

2. Data We Collect

55ace collects the following categories of personal data:

2.1 Identity & Contact Data

• Full name as it appears on your government-issued identity document;
• Pakistani Computerised National Identity Card (CNIC) number or passport number, collected for KYC purposes;
• Date of birth (used to verify the 18+ age requirement);
• Registered Pakistani mobile number;
• Email address (where provided);
• Residential address.

2.2 Financial Data

• JazzCash or Easypaisa mobile wallet identifiers;
• Bank account details (where bank transfer is used for deposits or withdrawals);
• Transaction history including deposits, withdrawals, and bonus activity;
• USDT wallet addresses (where cryptocurrency transactions are used).

2.3 Gaming & Activity Data

• Betting history, game session records, wager amounts, and outcomes;
• Login timestamps, session durations, and device/browser information;
• IP address and approximate geolocation at time of access;
• Customer support correspondence and chat transcripts.

2.4 Technical Data

• Device type, operating system, browser type and version;
• Cookie identifiers and session tokens (see Section 7);
• Referring URL and navigation behaviour within the Platform.

3. How We Collect Data

55ace collects personal data through the following means:

• Account Registration: When you create a 55ace account, you directly provide identity and contact information;
• KYC Verification: When you submit identity documents as part of the Know Your Customer process;
• Transactions: When you make deposits or withdrawal requests via JazzCash, Easypaisa, or bank transfer;
• Platform Usage: Automatically collected as you navigate the Platform, place bets, and play games;
• Cookies and Tracking Technologies: Via cookies, web beacons, and similar technologies as described in Section 7;
• Customer Support: When you contact us by email or live chat.

4. How We Use Your Data

55ace uses your personal data for the following purposes:

• Account Management: To create, maintain, and secure your 55ace account;
• Identity Verification: To comply with KYC obligations and confirm that you meet the 18+ eligibility requirement;
• Transaction Processing: To process deposits, withdrawals, and bonus credits in PKR via your chosen payment method;
• Service Delivery: To provide access to cricket betting, PSL odds, live casino, slots, and all other Platform features;
• Customer Support: To respond to your queries, complaints, and support requests;
• Regulatory Compliance: To meet anti-money laundering (AML), counter-terrorist financing (CTF), and other legal obligations;
• Responsible Gaming: To monitor for signs of problem gambling behaviour and apply protective measures where appropriate;
• Security & Fraud Prevention: To detect, investigate, and prevent fraud, abuse, and unauthorised account access;
• Platform Improvement: To analyse usage patterns and improve Platform performance and user experience;
• Communications: To send account-related notifications, transaction confirmations, and — where you have consented — promotional communications.

5. Legal Basis for Processing

55ace processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract with you (your account and use of the Platform);
• Legal Obligation: Processing required to comply with applicable laws, including KYC, AML, and gaming regulations;
• Legitimate Interests: Processing necessary for fraud prevention, security monitoring, and Platform improvement, where such interests are not overridden by your fundamental rights;
• Consent: Where you have specifically consented, such as receiving marketing communications. You may withdraw this consent at any time by contacting [email protected].

6. Data Sharing

55ace does not sell, rent, or trade your personal data to third parties for marketing purposes. We may share your personal data in the following limited circumstances:

• Payment Processors: JazzCash, Easypaisa, and banking partners receive the minimum data necessary to process your transactions;
• KYC & Identity Verification Providers: Third-party services engaged to assist with identity and age verification;
• Gaming Software Providers: Game studios and live casino operators receive session data necessary to deliver gameplay;
• Legal & Regulatory Authorities: Where required by law, court order, or regulatory request, including reporting obligations under AML legislation;
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third-party service providers engaged by 55ace are required to process your data only for specified purposes and in accordance with our instructions, and to maintain appropriate security standards.

7. Cookies & Tracking Technologies

55ace uses cookies and similar tracking technologies to operate the Platform effectively and improve your experience. The types of cookies used include:

• Essential Cookies: Required for the Platform to function, including session management and authentication tokens. These cannot be disabled without affecting Platform functionality;
• Functional Cookies: Remember your preferences such as language, preferred payment method, and session settings;
• Analytics Cookies: Collect anonymised data about how users interact with the Platform to help us identify areas for improvement;
• Security Cookies: Assist in fraud detection and account security monitoring.

You may configure your browser settings to refuse or delete cookies; however, doing so may impair the functionality of certain Platform features. By continuing to use the 55ace Platform after being informed of our cookie use, you consent to the use of cookies as described.

8. Data Retention

55ace retains your personal data for as long as your account is active and for a period thereafter as required by applicable law and regulatory obligation. Specific retention periods include:

• Account and KYC records: Retained for a minimum of five (5) years following account closure, as required by AML regulations;
• Transaction records: Retained for a minimum of five (5) years;
• Customer support records: Retained for three (3) years;
• Technical and log data: Retained for twelve (12) months.

Following the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

9. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 55ace:

• Right of Access: To request a copy of the personal data we hold about you;
• Right to Rectification: To request correction of inaccurate or incomplete personal data;
• Right to Erasure: To request deletion of your personal data, subject to our legal retention obligations;
• Right to Restriction: To request that we restrict processing of your data in certain circumstances;
• Right to Data Portability: To receive your personal data in a structured, machine-readable format;
• Right to Object: To object to processing based on legitimate interests;
• Right to Withdraw Consent: Where processing is based on your consent, to withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within 30 days. We may need to verify your identity before processing a data rights request.

10. Data Security

55ace implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform;
• Encrypted storage of sensitive data including CNIC details and financial identifiers;
• Access controls limiting staff access to personal data on a need-to-know basis;
• Regular security audits and penetration testing of the Platform infrastructure;
• OTP two-factor authentication available to all account holders.

11. Children's Privacy

12. Responsible Gaming & Data

As part of our responsible gaming obligations, 55ace monitors account activity to identify indicators of problem gambling behaviour, such as unusual increases in deposit frequency, extended session durations, or patterns that suggest chasing losses. Where such patterns are identified, we may use your personal data to:

• Apply protective limits to your account;
• Send responsible gaming communications to your registered mobile number or email;
• Temporarily restrict account access pending a responsible gaming review.

This processing is carried out in your interest and as part of our duty of care as a gaming operator. For full details on available tools and support resources, please visit our Responsible Gaming page.

13. Changes to This Policy

55ace may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform functionality. When we make material changes, we will post the revised Policy on this page with an updated effective date. For significant changes, we may also notify registered users via their registered mobile number or email. Continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 55ace, please contact our support team:

Email addresses on this page are provided as plain-text contact references only and are not clickable links.